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Less Than A Month After Dominique Derwa Presented Kollector At The World Copyright Summit In Brussels, The Cutting Edge Airplay-Tracking System Is Monitoring More Than 1,500 Stations In 52 Countries Worldwide .
BRUSSELS Less than a month after Dominique Derwa presented Kollector at the World Copyright Peak in Brussels, the cutting edge airplay-tracking system is monitoring more than 1,500 stations in 52 countries worldwide . The newest additions to the Kollector database include some 40 German and 60 Latin American stations.
The idea for Kollector was launched by co-founders Derwa and recording studio owner Pascal Flamme ; in December last year, the 2 founded the company and started doing research on the radio airplay tracking.
After a demonstration of Kollector, Universal Music Belgium made a decision to submit a number of track titles as a test case for the new system.
"With the Nielsen Music Control system we are offered weekly lists of most-played songs on the radio in Belgium, with separate data for Flanders, Wallonia and the whole country, assembled as an airplay chart," asserted Patrick Guns, marketing and sales director with Universal Music Belgium.
"With Jessie J, we've got a new signing with cross-border potential and already a number-one airplay hit ['Price Tag'] under the belt and a new single, 'Nobody's Perfect,' just out ; this is a fascinating artist to follow the global airplay," asserted Guns.
"And it works. Kollector permits us to see precisely when, as an example, Q-Music in Holland gave "Price Tag" a spin, or when NRJ France played LMFAO's 'Party Rock Anthem,' another Universal release."
Guns said the system, with accurate airplay data, permits Universal music to prepare promotion campaigns. For instance, if a specific track is gaining airplay on a considerable number of stations in France, where many Belgians spend their summer holidays, a label may choose to push the song to Belgian stations too.
"But too much information may be a disadvantage," said Guns. "When a single station in Australia, for instance, is playing one of our tracks, we may decide not to base a promotion campaign on this. On the other hand, with Universal Music's vast back catalog, we now see that so-called conventional hit-radio stations were playing quite a lot of Bon Jovi's older songs before the band's concert here in July. A little bit of preparation and homework for radio promo people could bring excellent results with the Kollector information.".
Christoffel Cocquyt of Gentle Management is the manager of Warner Music Benelux recording artist Selah Sue. He was invited for a beta-test of the system a quarter gone and submitted some a hundred songs to Kollector.
"It is a wonderful tool, particularly when domestic artists go abroad," said Cocquyt. "Selah Sue's eponymously titled album certificated for double platinum here and is charting in France, Holland and Italy. It is a pan-European release and Kollector is providing us with sufficient data on airplay action."
Cocquyt gathers that rights administration might have been Derwa and Flamme's first goal, but he is convinced that Kollector holds more advantages for artists, labels and managers.
"Selah Sue played shows in Munich and Berlin last week, and the results started dropping in straight after. What you see is correct information and that is what counts," he revealed. "The Kollector information also put the idea of 'rotation' in another point of view, when the quantity of plays will be available to label promo people."
Kollector could also help fine-tuning promotion efforts.
Cocquyt cites the example where, during summer festivals, radio stations make an application for backstage interviews. With Kollector, bosses can create a true profile of a station before approving an interview.
"The one thing I'd love to see with Kollector is that, while today we are able to follow singles airplay around the planet it'd be engaging to view an overall profile of an artist : Where are they playing Selah Sue's singles? That will be great," he said.
FOR RADIO
At press time, rock radio stations were not trialling Kollector, but Derwa said that, once the database contains sufficient titles, the system could ease administration of airplay reporting. Kollector could generate airplay listings automatically to provide to performance rights collection societies.
Johan Notenbaert, head of music at Q-Music and JOEfm asserted that currently the airplay listings are generated from their Dalet 5.1 playout system and those logs are forwarded to Sabam, the Belgian author's rights society, weekly. "We have an airplay ranking list, but for internal use," Notenbaert expounded.
Currently, Kollector is offering a free trial version of the system thru its website ; Derwa wants to launch a commercial version by year-end.
"Our last promotional strategy is in full development, but the idea is that we will charge credits for each song clients want to follow. The more credits clients buy, the less expensive they come and the more songs are monitored worldwide," he revealed, writes radioworld.com.
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